Blue Bell: Testing helps create safe treats post-2015 recall

HOUSTON - In the wake of another recall of its ice cream products, Blue Bell has stood firm in its belief that a "robust" testing program it implemented following last year's listeria contamination is helping the company create safe treats.

But while the new recall — again linked to listeria and involving a third-party supplier — is likely to result in more regulatory and public scrutiny for Blue Bell, experts say it probably won't mean a substantial loss of customers.

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