University of Alberta takes groundup approach to preventing distracted walking

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It’s a sight so common, particularly among younger people, that the University of Alberta has decided to do something about it: people texting while walking.

The university is now testing a $2,500 pilot program aimed at improving pedestrian safety through decals promoting road awareness. And since people texting as they walk are almost inevitably looking down, the university has tailored its approach to accommodate that reality: the decals are plastered on the ground.

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