Gumchewers make more careful shoppers and stores should hand it out for free study

    A new study suggests shoppers chewing gum may spend more time browsing, and stores could benefit by enticing customers with free gum samples.

    Researchers from Ryerson University’s Ted Rogers School of Management in Toronto wanted to see if the benefits of gum chewing – which they say include more thinking, increased attention and lower stress levels – applied in a retail environment.

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