Niagara Falls touts thrills in tourism rebranding

NIAGARA FALLS, N.Y. - Niagara Falls, whose most famous thrill-seekers have gone over the brink in barrels, wants to be the place the rest of us go for outdoor adventure, too.

A new marketing effort launched Tuesday rebrands the American shore of the falls as a natural playground to be explored on foot, bike, boat or helicopter.

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