Cow poop clothing could be fashion’s latest eco trend

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Would you wear a dress made from cow poop? It sounds like a crazy question, but it could be a legitimate one if Jalila Essaïdi has anything to do with it.

A Dutch artist and entrepreneur based in the Netherlands, Essaïdi has found a way to turn the cellulose in cow manure into a biodegradable fabric called Mestic. And her discovery has caught the eye of fast-fashion retailer H&M, who awarded her a prize of 150,000 euros in their second annual Global Change Awards earlier this month.

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