How Up and Social Can Help Your Cambridge SEO

Whether you’re a retail store or service-based business, it’s important to have a strong online presence to connect with potential customers. This includes local SEO, which is the practice of optimising your website and content for searches in a specific geographic area.

SEO is a complex field that involves over 200 ranking factors. It takes a significant amount of time and resources to master the skills required to do it well. Aside from that, Google regularly updates its algorithm to improve search results. What’s more, certain methods may no longer be rewarded and could even damage your website’s ranking. So, unless you have the expertise to manage your SEO Cambridge in-house, it’s best to hire a digital marketing agency to do it for you. Read more https://tested.media/cambridge-seo

Aside from boosting the visibility of your brand, SEO also helps you get more qualified leads. This is because users looking for your services in the area are more likely to visit your website. In turn, they can become loyal clients.

Augusta SEO: Navigating Digital Growth in Georgia

Up and Social has been helping Cambridge-based businesses improve their online presence since 2012. Its team does keyword research, analyzes competitor websites, and works on the website’s code to boost its rank. The firm also identifies and removes harmful links from the website to prevent it from being penalized by Google. Its clients include dental clinics, law firms, and real estate businesses. Its services also include e-commerce optimization. Besides that, it offers a range of other digital marketing solutions, such as pay-per-click advertising and video content production.